دانلود کتاب های مدیریت کسب و کار گرایش استراتژی

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بهینه‌سازی متدهای بازاریابی خود هستند. کتاب بازاریابی الکترونیکی توسط دیوچیفی و پی‌آر اسمیت، دو کارشناس باتجربه بازاریابی تالیف شده است که توسط مترجمان نام‌دار فارسی‌زبان، یعقوب فرجامی، رامین مولاناپور و مهران کرمی به دنیای مارکتینگ ایران هدیه داده شده است. سرفصل‌های کتاب مرجع کامل بازاریابی الکترونیکی کتاب مرجع کامل بازاریابی الکترونیکی در ده فصل به تمام استراتژی‌های بازاریابی اشاره می‌کند و در 688 صفحه به خواننده آموزش می‌دهد که چگونه رویکردهای به‌وجودآمده را بهینه‌سازی الکترونیکی کند. مفاهیم پایه‌ای و اساسی این کتاب شامل مواردی می‌شود که به خواننده اجازه می‌دهد با دیدی نو، نسبت به مسایل بازاریابی نگاه کنند. در ادامه با بخشی از محتوای کتاب مرجع کامل بازاریابی الکترونیکی بیشتر آشنا خواهیم شد. •\tتنظیم اهداف چند کاناله با بهترین استراتژی •\tایجاد طرح ‌های بازاریابی الکترونیکی با سیستم SOSTAC •\t‌بهترین شیوه بهینه‌سازی موتور جستجو •\tامکان ایجاد فضا و طراحی جذاب سایت با نتایج بهتر برای بازاریابی •\tاندازه گیری و بهبودسازی بازاریابی الکترونیکی از طریق web analytics •\tیکپارچه‍سازی ارتباطات آفلاین و آنلاین نگاهی به فهرست مطالب کتاب بازاریابی الکترونیکی انتشارات آتی نگر کتاب از طریق مطالعات موردی شرکت‌های Zappos، Spotify و Asus نظریه بازاریابی را به تجربه کسب و ‌کار عملی ارتباط می‌دهد تا افراد درک بهتری از بازاریابی دیجیتال در دنیای کسب و کار حقیقی داشته باشند. با مطالعه این کتاب، روش‌های توسعه مهارت‌های بازاریابی را پله پله یاد می‌گیرید. بخش اول: اصول و مبانی ارزیابی دیجیتال •\tفصل اول: مقدمه‌ای بر بازاریابی دیجیتال •\tفصل دوم: تحلیل بازار آنلاین (محیط خرد) •\tفصل سوم: محیط کلان دیجیتال بخش دوم : توسعه راهبردهای بازاریابی دیجیتال •\tفصل چهارم: راهبرد بازاریابی دیجیتال •\tفصل پنجم: رسانه‌های دیجیتال و آمیخته •\tفصل ششم: بازاریابی رابطه‌ای با استفاده از پلتفرم‌های دیجیتال بخش سوم : بازاریابی دیجیتال؛ پیاده‌سازی و شیوه عمل •\tفصل هفتم: ارایه تجربه مشتری دیجیتال •\tفصل هشتم: برنامه‌ریزی پویش برای رسانه‌های دیجیتال •\tفصل نهم: ارتباطات بازاریابی با استفاده از کانال‌های رسانه‌های دیجیتال •\tفصل دهم: ارزیابی و بهبود عملکرد کانال دیجیتال خرید کتاب مرجع کامل بازاریابی 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