بازاریابی حسی

{"id":3795537,"title":"بازاریابی حسی","price":"۲۸‌,‌۰۰۰","ebook_price":"۱۴‌,‌۰۰۰","rent_3_price":"۷‌,‌۰۰۰","rent_6_price":"۹‌,‌۸۰۰","rent_12_price":"-۱","print_price":"-۱","front_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/5ea37df5dda05f29/front.jpg","large":"/storage/files/styles/large/books/5ea37df5dda05f29/front.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/5ea37df5dda05f29/front.jpg","medium":"/storage/files/styles/medium/books/5ea37df5dda05f29/front.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/5ea37df5dda05f29/front.jpg"},"back_cover":{"thumbnail":"/storage/files/styles/thumbnail/books/5ea37df5dda05f29/back.jpg","large":"/storage/files/styles/large/books/5ea37df5dda05f29/back.jpg","medium_rounded":"/storage/files/styles/medium_rounded/books/5ea37df5dda05f29/back.jpg","medium":"/storage/files/styles/medium/books/5ea37df5dda05f29/back.jpg","medium_zoom_fit":"/storage/files/styles/medium_zoom_fit/anonymous.jpg","medium_trans":"/storage/files/styles/medium_trans/books/5ea37df5dda05f29/back.jpg"},"file":null,"print_book":0,"isbn":"9789644683329","lang":"null","cover_type":"null","dimension":"null","year":"۱۳۹۱","nobat_chap":1,"description":["<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm;\"><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">از دیدگاه محققان کتاب پیش رو، بازاریابی حسی باید از طریق رفتار مصرف&zwnj;کننده درک شود. کتاب بازاریابی حسی، کاربرد درک احساس را در زمینه بازاریابی برای شناخت، احساسات، یادگیری، ترجیح&zwnj;دادن، انتخاب یا ارزیابی مصرف&zwnj;کننده بیان می&zwnj;کند.</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm;\"><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">حس و ادراک از مهم&zwnj;ترین مراحل پردازش حواس هستند و رفتار افراد را تحت تاثیر قرار می&zwnj;دهند. نویسندگان این کتاب برتیل هولتن، نیکلاس براویوس، مارکوس&zwnj;وان دایک هستند و جمعی از برترین مترجمان کشور یعنی احمد روستا، مجتبی صفی&zwnj;پوررشوانلو، منصوره واثق آن را ترجمه کرده&zwnj;اند. </span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif';\"><span style=\"mso-spacerun: yes;\"> </span></span><span lang=\"FA\" style=\"font-size: 13.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif';\">مباحث مطرح&zwnj;شده در کتاب بازاریابی حسی </span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm;\"><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">کتاب بازاریابی حسی 280 صفحه دارد. این کتاب با هشت فصل، به مبحث بازاریابی حسی می&zwnj;پردازد. فصول و عناوین مطرح&zwnj;شده در این کتاب، با در نظر گرفتن حواس افراد، نسبت به شفاف&zwnj;سازی برند کمک می&zwnj;کنند.</span>","\r","<p class=\"MsoListParagraphCxSpFirst\" dir=\"RTL\" style=\"mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 18.0pt .0001pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-size: 11.0pt; line-height: 106%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">بازاریابی حسی چیست؟</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 18.0pt .0001pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-size: 11.0pt; line-height: 106%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">بازاریابی </span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 18.0pt .0001pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-size: 11.0pt; line-height: 106%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">حس بویایی</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 18.0pt .0001pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-size: 11.0pt; line-height: 106%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">حس شنوایی</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 18.0pt .0001pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-size: 11.0pt; line-height: 106%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">حس بینایی</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 18.0pt .0001pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-size: 11.0pt; line-height: 106%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">حس چشایی</span>","\r","<p class=\"MsoListParagraphCxSpMiddle\" dir=\"RTL\" style=\"mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 18.0pt .0001pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-size: 11.0pt; line-height: 106%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">حس لامسه</span>","\r","<p class=\"MsoListParagraphCxSpLast\" dir=\"RTL\" style=\"mso-add-space: auto; text-indent: -18.0pt; mso-list: l0 level1 lfo1; margin: 0cm 18.0pt .0001pt 0cm;\"><!-- [if !supportLists]--><span style=\"font-size: 11.0pt; line-height: 106%; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-language: FA;\"><span style=\"mso-list: Ignore;\">&middot;<span style=\"font: 7.0pt 'Times New Roman';\"> </span></span></span><!--[endif]--><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">برند به&zwnj;عنوان تجربه حسی </span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm;\"><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">هر کدام از فصول این کتاب، زیرمجموعه&zwnj;های مربوط به خود را دارند که تمامی نکات درباره بازاریابی حسی را به شما عزیزان ارایه می&zwnj;دهد.</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm;\"><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">اگر مایلید زیرفصل&zwnj;های این راهنمای ارزشمند را بخوانید، بخش &laquo;مطالعه پیش&zwnj;نمایش&raquo; در همین صفحه، امکان تماشای صفحات ابتدایی کتاب را به&zwnj;صورت کاملاً رایگان برای شما فراهم کرده است.</span>","\r","<h2 dir=\"RTL\"><span lang=\"FA\" style=\"font-size: 13.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif';\">مطالعه کتاب بازاریابی حسی؛ پله&zwnj;&zwnj;برقی موفقیت خود را پیدا کنید!</span></h2>\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm;\"><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">امروزه موفق&zwnj;ترین کمپین&zwnj;های بازاریابی حسی، در نظر گرفتن حواس چندگانه افراد را در دستور کار خود قرار می&zwnj;دهند. چرا که هرچه حواس افراد در برندسازی و تبلیغات بیشتر دخیل باشد، نتیجه رضایت&zwnj;بخش&zwnj;تر خواهد بود.</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm;\"><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">بیان&zwnj;های حسی باعث تصویرسازی یا برداشت ذهنی افراد از شرکت یا برند می&zwnj;شوند. این بیان&zwnj;های حسی شامل رایحه، طرح، طعم، موسیقی و بافت هستند که به افراد کمک می&zwnj;کنند تا هویت یک شرکت و برند را در ذهن خود شفاف&zwnj;تر ببینند.</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm; mso-pagination: widow-orphan lines-together; page-break-after: avoid; mso-outline-level: 2;\"><span lang=\"FA\" style=\"font-family: 'IRANYekanRd Medium','sans-serif'; color: #2f5496; mso-themecolor: accent1; mso-themeshade: 191; mso-bidi-language: FA;\">خرید کتاب بازاریابی حسی از فروشگاه اینترنتی مای بوکت</span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm;\"><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">دانشجویان رشته&zwnj;های مدیریت کسب&zwnj;وکار در گرایش&zwnj;های مختلف می&zwnj;توانند کتاب بازاریابی حسی را به دو صورت الکترونیکی و چاپی از فروشگاه مای بوکت با قیمت مناسب خریداری کنند. </span>","\r","<p class=\"MsoNormal\" dir=\"RTL\" style=\"margin-top: 0cm;\"><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">علاوه&zwnj;بر تهیه دایمی کتاب، می&zwnj;توانید نسخه ایبوک آن را برای مدت 3 یا 6</span><span dir=\"LTR\" lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\"> </span><span lang=\"FA\" style=\"font-size: 11.0pt; line-height: 106%; font-family: 'IRANYekanRd Medium','sans-serif'; mso-bidi-language: FA;\">ماه کرایه کنید. کتب دیجیتالی مای بوکت روی مرورگر تمامی دستگاه&zwnj;های هوشمند مانند لپ&zwnj;تاپ، رایانه شخصی، تبلت و... امکان مطالعه را برای شما فراهم می&zwnj;کنند.</span>",""],"pages_count":280,"keywords":"null","token":"5ea37df5dda05f29","created_at":"2019-08-24 22:17:53","updated_at":"2022-09-19 18:41:11","publisher_id":167,"deleted_at":null,"published_at":"2019-08-24 23:12:10","available_for_web":1,"publisher_title":"شرکت چاپ و نشر بازرگانی","edition":null,"currency":"IRR","subtitle":"null","country":"iran","exclusive_rights":null,"not_for_sale":null,"rent_1_week_price":"-۱","meta_desc":"کتاب بازاریابی حسی کمک می‌کند تا در زمینه تبلیغات فعالیت خود، موفق‌تر شوید. شما می‌توانید این کتاب را با بهترین قیمت از سایت مای بوکت خریداری یا کرایه کنید.","meta_title":"خرید کتاب بازاریابی حسی اثر برتیل هولتن، نیکلاس براویوس، مارکوس‌وان دایک-مای بوکت","stock":28000,"cache":1,"authors":[{"id":1917865,"title":"برتیل هولتن","meta_title":"برتیل هولتن","meta_description":"برتیل هولتن - بوکت، نخستین و بزرگ‌ترین سامانه‌ی یادگیری و آموزش با قابلیت کرایه و خرید نسخه‌ی الکترونیکی کتاب‌های دانشگاهی است ","faq":null,"keywords":"بوکت,کرایه کتاب,کتاب الکترونیک/ نسخه الکترونیک,ئی بوک/ایبوک,مطالعه آنلاین,کتاب تخصصی,کتاب دانشگاهی,دانلود کتاب,خرید کتاب,جستجوی کتاب,خرید کتاب الکترونیک,ناشرشو,چاپ کتاب,چاپ رایگان کتاب,کتاب مهندسی,کتاب پزشکی,کتاب مدیریت,جیتجو در متن کتاب,دانلود اپلیکیشن کتابخوان","description":null,"firstname":"برتیل","lastname":"هولتن","token":"78437a440ba4d7e1","created_at":"2019-08-24 22:14:39","updated_at":"2019-08-24 22:14:39","national_code":null,"role":"writer"},{"id":1917866,"title":"نیکلاس براویوس","meta_title":"نیکلاس براویوس","meta_description":"نیکلاس براویوس - بوکت، نخستین و بزرگ‌ترین سامانه‌ی یادگیری و آموزش با قابلیت کرایه و خرید نسخه‌ی الکترونیکی کتاب‌های دانشگاهی است ","faq":null,"keywords":"بوکت,کرایه کتاب,کتاب الکترونیک/ نسخه الکترونیک,ئی بوک/ایبوک,مطالعه آنلاین,کتاب تخصصی,کتاب دانشگاهی,دانلود کتاب,خرید کتاب,جستجوی کتاب,خرید کتاب الکترونیک,ناشرشو,چاپ کتاب,چاپ رایگان کتاب,کتاب مهندسی,کتاب پزشکی,کتاب مدیریت,جیتجو در متن کتاب,دانلود اپلیکیشن کتابخوان","description":null,"firstname":"نیکلاس","lastname":"براویوس","token":"5401d83f94bf7fc9","created_at":"2019-08-24 22:14:44","updated_at":"2019-08-24 22:14:44","national_code":null,"role":"writer"},{"id":1917867,"title":"مارکوس‌وان‌ دایک","meta_title":"مارکوس‌وان‌ دایک","meta_description":"مارکوس‌وان‌ دایک - بوکت، نخستین و بزرگ‌ترین سامانه‌ی یادگیری و آموزش با قابلیت کرایه و خرید نسخه‌ی الکترونیکی کتاب‌های دانشگاهی است ","faq":null,"keywords":"بوکت,کرایه کتاب,کتاب الکترونیک/ نسخه الکترونیک,ئی بوک/ایبوک,مطالعه آنلاین,کتاب تخصصی,کتاب دانشگاهی,دانلود کتاب,خرید کتاب,جستجوی کتاب,خرید کتاب الکترونیک,ناشرشو,چاپ کتاب,چاپ رایگان کتاب,کتاب مهندسی,کتاب پزشکی,کتاب مدیریت,جیتجو در متن کتاب,دانلود اپلیکیشن 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